What Starbucks got right with opening a deaf-friendly store

first_img continue reading » 1SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr Starbucks announced this week it will be opening its first U.S. “signing store,” a store designed to uniquely serve the hearing impaired.The coffee giant has long been known for their brand dedication, employee-centric culture and willingness to think outside the box. Opening a signing store in Washington, D.C., (their second deaf-friendly worldwide following a similar store in Malaysia) is the next in a series of positive Starbucks brand experiences.Here are three things Starbucks got right with the signing store, and what financial institutions can learn from their example.Showing commitment to employees. The idea for the deaf-friendly store actually came from Starbucks’ deaf partners (employees) themselves.  Starbucks found these employees faced workplace limitations and often struggled to excel in the loud, fast-paced environment.last_img