The double eleven
once a year but also to the merchants for the preparation, wildly beating gongs and drums, pressure of inventory, page layout, the main clause, pull the details of customer service training and introduction of traffic plan… Double eleven, there will be a large number of new customers into the store, then, how to do a good job of customer relationship management, how to do a good job of the settlement of the fans of WeChat
recently circle of friends to see, business friends are in preparation for wildly beating gongs and drums double 11, double 11 double platform every family, every 11, inventory pressure, page layout, the main clause, pull the details of customer service training and introduction of traffic plan… Very lively. 2 months of hard work, the explosion did not explode to see that day.
double 11 day delivery is very large, not only part of the old customers may be awakened, there will be a large number of new customers into the store. This is a good opportunity to guide the double 11 customers become WeChat fans. Businesses should also be in the bulk SMS (shielded), e-mail group (open rate is low), through the WeChat from the customer’s most recent platform to do customer relationship management.
specifically how to do it?
moves one: invoice printing WeChat QR codes with parameters
in the invoice printed on a two-dimensional code with WeChat parameters, the two-dimensional code scanning must be fun. For example, after the scan code can participate in the WeChat lottery game, available WeChat shop coupons, can be directly processed on WeChat aftermarket. From the collection of merchant feedback, through the sale of a single sweep WeChat two-dimensional code to participate in the game, you can get 20% of the conversion rate, doing well over 30% merchants.
must be fun, buyers do not owe you, dry place a two-dimensional code is not swept. Must be in the two-dimensional code on the edge, in order to write the interests of the text to attract buyers to scan code.
scan code copy example: scan code concern WeChat, enjoy WeChat membership privileges, attention can participate in sweepstakes
2, two-dimensional code must be the location of the shipping list, not the product packaging, not the courier plane box, but not a courier.
moves two: add WeChat
in the delivery of message, notify the buyer shipping information (courier companies, courier number), a text of 70 words, free field can be utilized to remind buyers concerned about WeChat.
text messaging example: pro, you have two or three things to buy the baby has been shipped, STO, 36812345678, concern WeChat: STH234, query logistics, processing more convenient oh.
moves three: business joint promotion
different categories, month the number of packages similar businesses, can work together to promote. Through the package of small cards, each of the explosion will be put on a single product, scan code can be purchased. Can be done with parameters