David Yurmans brand of attainable luxury finds fans in Vancouver

first_imgAdvertisement Advertisement Twitter Login/Register With: But not everyone embraced the idea of mass luxury in those early years. To say Yurman faced resistance within the luxury ranks for his all-inclusive approach is an understatement.“I think we created that category of accessible luxury and some people weren’t happy and they tried to keep me politically out of certain areas,” he says of the initial reaction from other brands David Yurman is a self-described pioneer of the affordable luxury market.From the early beginnings of his eponymous jewelry brand, which he started with his wife Sybil in New York in 1980, he aimed to create a range of pieces at various price points that a wide array of people could afford.“I’m a proponent of there being democratic luxury,” Yurman explains of the ethos. “We kind of created a category of designer jewelry that was a luxury product but based on a name with the founder/creator of the product as its signature. And it was very relaxed and very attainable.” LEAVE A REPLY Cancel replyLog in to leave a comment Facebook Advertisementlast_img