shop to do business must have hope to gain more benefits, want a better business on the site, but also need to pay attention, if you have strong communication ability or have some connections, which can be closely linked to the company formed a strategic partnership with your business, not only the location of lower cost locations there are security.
whether black or white, as long as it catches mice; seven regardless of eight principles methods, to be able to choose a good site is a good rule, at a low cost to choose good site is on the law.
if you are a Japanese family company, of course you can dig shop, shop for others:
if you are Carrefour, you can also direct merger of competitors, all of its stores into the bag;
but the reality is, you don’t have much money, and you don’t have much experience. In the face of more and more professional location problem, what should you do?
rule 1: follow competitor
is very simple, with your competitors, a certain area in its location near the site.
1. determines the following object. To enter an area before the first investigation of the regional competitors, and select the location and you close and successful in.
objects can be followed by a number of. Because the location of any competitor is limited, it is impossible to cover all the appropriate values.
2. to store competitors as the center, around the location of the diffusion type. The diffusion area should be well controlled, and can not be narrowed (such as in the same building, next door or opposite) or expanded (such as the shopping area beyond the store), according to their specific situation.
3. ensure that a principle of the selected locations must have sufficient market capacity.
Shenzhen pasta King chairman said: "there are 50 McDonald’s, KFC in Shenzhen 45, king of noodles is now 30, more than and 20 points Yuyang Wang adjacent or against fast food. Where is the KFC, McDonald’s, where is the king of noodles."
and foreign fast food relative to shop, not just to compete. KFC, McDonald’s site investigation and demonstration of scientific and meticulous, the surrounding environment. Quantitative analysis of population density, population structure, road traffic, building facilities, etc……. Follow them."
rule two: follow the format complementary
some formats in the operation, service content recommended